The Analytics tab provides a powerful suite of tools to monitor and analyze your AI agent’s performance. Whether you’re fine-tuning your agent or reporting to clients, these insights will help you make data-driven decisions to enhance user experience and engagement.

Access the Analytics tab for each agent to view detailed performance metrics and user interaction data.

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Key Metrics at a Glance

Monthly Interactions

Track the number of interactions your agent handles based on time filtering.

Custom limit can be set in the agent settings tab

AI Tokens Usage

Monitor the consumption of AI tokens to optimize costs and performance.

Custom limit can be set in the agent settings tab

Total Interactions

View the cumulative number of interactions over time.

Total Conversations

Keep track of the number of distinct conversations initiated with your agent.

Average Messages per Chat

Understand the average length and depth of conversations with your agent.

Average Seconds per Chat

Measure the efficiency of your agent by tracking the average duration of interactions.

Average Rating

For Voiceflow agents, see the average user satisfaction rating given to your agent.

The total interactions and total conversations are displayed as key metrics at the top of the Analytics tab and as graphs based on your selected time range.

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Detailed Performance Metrics

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Time Range Selection

Analytics data can be filtered by time period to help you analyze trends and performance over specific intervals.

Preset Time Ranges

Select from convenient preset time ranges:

  • Last 24 Hours
  • Last 7 Days
  • Last 30 Days
  • Last 90 Days
  • This Month
  • Last Month

Custom Date Range

For more targeted analysis, select a custom date range using the date picker:

  1. Click the calendar icon to open the date picker
  2. Select your start and end dates
  3. The analytics will automatically update to show data from your selected period

Compare shorter time periods (like the past week) with longer periods (like the past month) to identify trends and patterns in user behavior.

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Geographic Insights

Enable GeoAnalytics in the settings tab of your agent to gain insights into the geographical distribution of your users:

GeoAnalytics is an optional feature that provides valuable location-based data about users interacting with your agent.

GeoAnalytics tracks unique website traffic, capturing all IPs that access your site. While it doesn’t directly measure agent usage, it provides insights into the total number of visitors, with a percentage of these visitors likely engaging in conversations with your agent.

Enabling GeoAnalytics incurs an additional credit cost of 0.1 per request on your website.

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Voiceflow-Specific Analytics

If you’re using our Voiceflow integration, you’ll have access to additional analytics specific to the platform:

Top Intents

Visualize the most frequently triggered intents in a pie chart. Hover over the specific pie pieces to see the intent name.

Understood Messages

See the percentage of messages successfully understood by your assistant. Green represents understood while red represents not understood messages by the voiceflow AI.

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Custom Metric Charts

The custom metric charts feature allows you to create your own personalized charts to track exactly what matters most to your business. Think of it like building your own dashboard of important information!

Custom charts help you focus on the specific metrics that are most important for your particular use case or business goals.

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Adding Your First Custom Chart

Creating a custom chart is super easy! Just follow these simple steps:

Click Add Custom Chart

Look for the “Add Custom Chart” button at the top of your Analytics page.

Choose a Chart Type

Select from different chart types based on what you want to show:

  • Line Charts: Great for showing changes over time
  • Bar/Column Charts: Perfect for comparing different values
  • Pie/Donut Charts: Excellent for showing percentages or proportions
  • Number Charts: Simple displays of important single values

Select Your Metric

Choose which piece of data you want to track from the dropdown menu of available metrics.

Customize Your Chart

Give your chart a title, description, choose an icon, and set its size on the dashboard.

Save Your Chart

Click “Add Metric Chart” to add it to your dashboard!

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Types of Custom Charts

Line Charts

Show how values change over time. Great for tracking trends like conversation counts or user engagement over days or weeks.

Bar & Column Charts

Compare different values side by side. Perfect for comparing metrics across different categories or time periods.

Pie & Donut Charts

Show proportions or percentages. Ideal for visualizing how different parts make up a whole, like the types of questions users ask.

Number Charts

Display a single important value with a big, bold number. Great for key performance indicators (KPIs) that you want to see at a glance.

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Customizing Your Charts

Make your charts truly yours with these customization options:

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Managing Your Custom Charts

Once you’ve added charts to your dashboard, you can easily manage them to keep your analytics view organized and relevant.

  • Edit Charts: Click the edit icon on any custom chart to change its settings
  • Delete Charts: Remove charts you no longer need by clicking the delete icon
  • Expand Charts: Click the expand icon to see a larger view with more detailed data

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Chart Examples To Try

Here are some useful custom charts you might want to create:

  • Conversion Rate: Track how many chat visitors become customers
  • Question Categories: See what types of questions users ask most often
  • Support Issues: Monitor common support issues to improve your agent
  • Regional Activity: Compare user engagement across different regions
  • Time-to-Resolution: Measure how quickly your agent resolves user queries

Remember that the available metrics depend on what data your agent collects. Some metrics might need to be set up by your development team.

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Interpreting Your Analytics

Understanding your analytics is crucial for optimizing your AI agent’s performance and enhancing user experience. By regularly reviewing these metrics, you can gain valuable insights into how users interact with your agent, identify areas for improvement, and make data-driven decisions to increase efficiency and engagement.

Regular analysis of your analytics can help you:

  • Identify peak usage times
  • Understand user behavior
  • Optimize your agent’s responses
  • Track improvements after updates to your agent

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Tips to use the analytics efficiently:

Select Time Range

Use the time range filter or custom date picker to view data for specific periods:

Compare Metrics

Analyze trends by comparing different metrics side by side. This allows you to identify correlations and patterns across various performance indicators.

Monitor Trends

Look for patterns in user interactions over time. This helps you understand peak usage times and general engagement patterns.

Optimize Performance

If average chat duration is high, consider ways to make your agent more efficient. This might involve refining responses or improving the knowledge base.

Enhance User Retention

Analyze the user retention graph to see where users tend to drop off and improve those areas. This can help increase overall engagement and satisfaction.

Identify Areas for Improvement

When using voiceflow, utilize metrics like “Understood Messages” to refine your agent’s comprehension. Focus on improving areas where the agent struggles to understand user inputs.